This project explores how luxury fragrance can be reimagined through creativity, emerging technology, and personalized experiences as part of L'Oréal Brandstorm 2026.

Working as the sole designer, I led user research and product design, translating insights into a concept that blends storytelling, interaction, and sensory experience. From defining the problem space to designing the final solution, I focused on creating an experience that feels both innovative and emotionally engaging.